Results Disclaimer

Superior Trends does not guarantee any particular:

• response rate;
• number of inquiries or leads;
• customer acquisition;
• repeat purchases;
• sales;
• revenue;
• profit;
• conversion rate; or
• return on investment.

A campaign that performs well for one business may perform differently for another.

Results may be affected by factors including:

• the quality and age of the customer list;
• audience selection;
• the offer;
• pricing;
• timing;
• creative and messaging;
• customer demand;
• competition;
• average customer value;
• previous customer experience;
• seasonality;
• economic conditions;
• postal delivery;
• website and checkout performance; and
• the client's ability to fulfill resulting demand.

Many of these factors are outside Superior Trends' control.

Any examples, projections, calculations, potential returns, hypothetical campaign scenarios or estimates provided by Superior Trends are for planning or illustration purposes only.

They are not promises or predictions of actual results.

If Superior Trends later publishes client examples or case studies, those results will describe particular campaigns under particular circumstances.

Past results do not guarantee future performance.

Superior Trends may use promotional codes, QR codes, landing pages, URLs, telephone tracking, sales data or other methods to help evaluate a campaign.

No tracking method captures every possible customer response perfectly.

A customer may receive a postcard and later purchase through another channel without using the campaign's tracking mechanism, while other purchases may have occurred even without the mailing.

Campaign attribution should therefore be viewed as an informed measurement rather than a perfect accounting of cause and effect.

Address standardization, postal databases and move-update processing can improve mailing-list quality but cannot guarantee that every address represents a recipient's current residence or that every mail piece will be delivered.

Clients remain responsible for their own business, marketing and financial decisions.

Superior Trends does not provide legal, tax, accounting or investment advice.

Questions about this disclaimer may be directed to: