Bring Past Customers Back.
If you've been in business for a while, you probably have hundreds or thousands of past customers who already know your name.
Superior Trends helps you reach them again with professionally managed direct-mail postcard campaigns.
You Already Did the Hard Part
Getting someone to choose your business the first time is the hard part, and you already did it. You paid for the advertising. You answered the phone. You earned their trust and did the work.
Then life moves on, and good customers drift away. Not because anything went wrong, but because nothing reminded them to come back. Right now, most businesses have no system bringing those customers back at all.
Direct mail is that system. It puts your business back in front of the people who already know you.
Customer Reactivation Is Where We Usually Start
We begin with customers who already know your business.
You provide the appropriate customer list and tell us what you'd like to promote. We build a postcard campaign designed to give those customers a reason to come back.
That could be:
- — a seasonal service
- — a maintenance reminder
- — a special offer
- — a service they may need again
- — an introduction to another service you provide
The exact campaign depends on your business and your customers.
We Handle the Campaign
1. Choose Who to Reach
We review the customer list and decide which group makes the most sense for the campaign.
2. Build the Offer and Postcard
We work with your business information and create the message and postcard.
3. Prepare the Mailing
We handle the production details, list preparation, printing coordination, and mailing setup.
4. Mail the Campaign
Once everything is approved and the mailing costs are funded, the postcards go out.
You don't have to learn direct mail or manage a collection of vendors yourself.
More Than One Kind of Campaign
Customer reactivation is usually the easiest place to begin, but it isn't the only way we can use direct mail.
Referral Campaigns
Give happy customers a reason to recommend you to friends, family, and neighbors.
Seasonal Campaigns
Stay in front of customers when a particular service becomes timely.
New Movers
Introduce your business to people who recently moved into your service area.
New Customer Campaigns
Reach carefully selected households that haven't worked with your business yet.
We don't need to run all of these at once. The goal is to use the campaign that makes the most sense at the time.
What You Provide
You don't need to come to us with a complete marketing plan.
We generally need:
- —basic information about your business
- —the services or offer you want to promote
- —your approved customer list for reactivation campaigns
- —any details we should know before creating the postcard
We take it from there.
Straightforward Pricing
Your monthly service covers the planning, copy, design, campaign management, and production coordination.
Printing and postage are billed separately before each mailing.
Month to month. Cancel anytime before your next billing date. Your monthly fee covers Superior Trends' services only — no mailing goes out until you've separately approved and paid for that campaign's printing and postage.
We don't guarantee a particular response rate, number of customers, or return on investment. Direct mail is marketing, and results vary by business, offer, audience, timing, and other factors.
What we can do is make the process simple and professionally managed.
Is This a Good Fit for Your Business?
This service tends to make the most sense for established local businesses that:
- — have an existing customer database
- — have customers worth meaningful revenue
- — have capacity for more business
- — serve a defined geographic market
- — want a practical way to stay in touch with past customers
If you're not sure whether your list or business is a good fit, you can start by looking at a sample campaign.
See What We'd Send to Your Customers.
Take a look at a sample reactivation postcard and see how the process works.
No sales call required to view the sample.