Direct Mail Should Be Easier to Use.
Superior Trends helps local businesses and ecommerce brands use direct mail without having to become direct-mail experts themselves.
We plan the campaign, create the mail piece, coordinate production, and help get it into the hands of the right customers.
Our approach is simple: start with a sensible audience, a clear reason to mail, and an offer that gives the campaign a fair chance to work.
Why Superior Trends Exists
Direct mail has been around for a long time.
That doesn't make it outdated.
Businesses still spend a great deal of money acquiring customers, building customer lists, and creating promotions. But most of the follow-up happens through the same handful of digital channels.
Email is useful. Advertising is useful. Social media can be useful.
We simply think physical mail deserves a place in that mix when the numbers and the audience make sense.
Superior Trends was built to make that easier.
We're Not Here to Mail Postcards Just for the Sake of Mailing Postcards.
A postcard is only useful if there's a good reason to send it.
For a local business, that might mean reminding a past customer about a service they need again.
For an ecommerce brand, it might mean taking an offer that already works and giving it another place to be seen.
We start with the business problem first.
The postcard comes later.
A Practical Approach to Direct Mail
Start With People Who Make Sense
Whenever possible, we prefer beginning with customers who already know the business rather than immediately mailing a large cold audience.
Use a Real Reason to Reach Out
There should be a clear offer, reminder, promotion, or message behind the mailing.
Test Before Making a Bigger Bet
When appropriate, we'd rather learn from a reasonable campaign before spending significantly more money.
Keep the Business Owner Involved
You know your customers and your business better than we do. We bring the direct-mail process and work with what you already know.
Clear About What Direct Mail Can — and Can't — Do
We believe direct mail can be a valuable marketing channel.
We don't believe every mailing works.
Results depend on the audience, offer, timing, customer value, creative, economics of the business, and plenty of other variables.
That's why Superior Trends doesn't promise a particular response rate, sales number, or return on investment.
Our job is to build a thoughtful campaign, manage the process properly, and help you make the next decision based on what actually happens.
Two Ways We Work With Businesses
Local Business Direct Mail
We help established local businesses stay in touch with past customers and build additional direct-mail campaigns as opportunities arise.
Customer reactivation is usually where we begin.
Ecommerce Revenue Recovery
We help established ecommerce brands take proven promotions and test them through physical mail to existing customers.
Small Enough to Pay Attention.
Superior Trends is intentionally focused.
We're not trying to be a full-service advertising agency that manages every part of your marketing.
We specialize in direct mail and keep the service centered on doing that job well.
That also means you're not being handed from department to department or buried in unnecessary meetings.
The goal is to make working with us simple.
See If There's a Fit.
If you're interested in using direct mail to reach past customers, existing buyers, or another carefully selected audience, start with the program that matches your business.