Bring Past Customers Back With Direct Mail.
You worked hard to earn those customers the first time. Superior Trends helps you stay in touch with them through professionally managed direct-mail campaigns built for local businesses and ecommerce brands.
Put your offer in a place with almost no competition: your customer's physical mailbox, where it actually gets seen.
From the message and design through printing and mailing, we manage the details so you don't have to become a direct-mail expert.
We begin with the customers you've already earned, not cold strangers, so your first campaign starts from your strongest audience.
Two Ways We Help
Superior Trends works with two types of businesses. The details are different, but the idea is the same: make better use of customer relationships you've already built.
Local Business Direct Mail
Bring your past customers back.
Most established local businesses have years of former customers sitting in their database. We create and manage postcard campaigns that give those customers a reason to come back.
Customer reactivation is usually where we start. From there, campaigns can also support referrals, seasonal promotions, new movers, and new customer acquisition.
Ecommerce Revenue Recovery
Reach the customers your email never does.
Your best customers already know your products. We help ecommerce brands take promotional offers that have already worked and put them in another channel: physical mail.
We start with your existing customer base, build the campaign around a proven offer, and test whether direct mail can create additional sales.
Getting a New Customer Isn't Cheap.
Reaching someone who already knows your business is a different story.
Most businesses spend a lot of time and money bringing in new customers, then rely heavily on email, ads, and other digital channels to stay in touch.
Direct mail gives you another way to reach people who have already bought from you.
Physical Mail Gets Seen
A postcard arrives in the customer's home. There's no inbox, spam folder, or algorithm deciding whether it appears.
Your Brand, Your Offer
We build the campaign around your business rather than sending generic mail that looks like everyone else's.
Existing Customer Relationships
When possible, we start with people who already know your name, your products, or your service.
We Handle the Campaign From Start to Finish.
You don't need to become a direct-mail expert. We manage the moving parts so you can focus on running your business.
1. Choose Who to Reach
We look at your customer list and determine which group makes the most sense for the campaign.
2. Create the Postcard
We write and design the mail piece around your business, your customers, and the reason you're reaching out.
3. Print and Mail It
Once the campaign is approved, we coordinate printing, list preparation, and mailing.
4. Track What Happens
Where appropriate, we use campaign-specific offers, URLs, QR codes, or other tracking methods so you can see what the mailing produced.
See If Direct Mail Makes Sense for Your Business.
Whether you run a local service business or an ecommerce brand, we'll help you figure out whether there's a worthwhile direct-mail opportunity before you move forward.